The Target Audience for my Media Product

The target audience can be sectioned into different social groups using the data of gender, age, and socio-economic groups (S.E.G); including both male and female audiences at different age categories such as: 

• 15 and under
• 15 - 24
• 24 - 35
• 35 - 55 
• 55 and over 

The socio-economic groups are also categorised based on a persons profession, and their estimated income. after completing basic market research I have come to the conclusion, my media product will have a target audience of both genders within the age range of 15 - 24 as the research which I have completed suggest that these particular age groups show a high interest within the genre of the media product which I am producing, and the purchasing of magazines as a whole. My final media product will need to include inspiring and interesting articles which entice the target audience to purchase the magazine, and include images to illustrate articles within the magazine as this could make the audience continue with reading the magazine once purchased. 

Evaluating the S.E.G my target audience fits into bands E and D, holding categories of "casual labourers, unemployed, state pensioners" and "semi-skilled and unskilled manual workers" therefore to encourage this specific categorised target audience to purchase my media product I will have to set a relatively cheaper price than competitor magazines do. 

When attracting the target audience I will have to ensure my magazine is eye-catching and has a striking appeal to it, therefore this should attract more the target audience. To guarantee the target audience continue to purchase the magazine weekly, I will have to produce the magazine to a high quality standard ensuring the emotions which they felt when they first picked the magazine up are still felt continuously throughout buying the magazine weekly.