When promoting the launch of my Wyke magazine on the internet I would make sure that the magazine and magazine homepage is advertised on the Wyke homepage, and on Moodle, therefore the students at Wyke would see that there is a new magazine coming out soon. However for my school students’ audience I would ask schools in Hull if they could put a link onto their website which would direct school students to the Wyke Magazine homepage.
To make the audience choose the print version of my magazine over the internet version, I would include special items inside my magazine, such as vouchers, competitions, free gifts and the Wyke Prospectus which is included in the magazine I created. By engaging the audience via the internet, they will probably realise that if they pick up a copy of the free version, they can receive special items, therefore if the magazine soon has a price tag, then the audience will still get the magazine as they will realise it’s still better than looking at it online. However the benefits of the audience looking at the magazine online would mean that the college would save ink and paper therefore they’d have more money to spend on other resources for the college.
I did some research into existing magazines and their websites; I then created a mock of my own magazine website. The magazines I researched were, Company, Closer, Heat and More, these magazines each have their own website, all very different from each other, however mostly easy to understand and very different from the magazine as the audience can search the webpage to find directly what they are looking for. The mock I created is shown below.
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